IRIS TOURS
Travel Brochure
Iris Tours | Below, Above, Beyond
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Iris Tours is a vacation agency that takes people on tours throughout different countries. They reside in Lacoste, France, and take people on tours mainly throughout Europe. However, they also offer tours of other countries. When a customer signs up for one of their tours, Iris Tours will send them a folder with a brochure and maps that reflect the schedules for the tours, that includes a package with a gift inside. The folder and package designs are different from the brochure and gift designs, as the folder is designed to look like a vintage suitcase with a modern pattern inside. The folder design also has a pocket in the front that holds the business card, making it look like a luggage tag. The vintage suitcase is also designed with “stickers” that have the same colors of the inside pattern of the folder and has flaps on the side that hold the folder closed, like suitcase buckles. The package is designed the same way with a thank you tag on the side. When the tag is pulled upward it opens the package revealing the gift inside. The folder and package designs are used for all brochures and gifts that are sent to the buyers.
Focusing on the cities of Italy; BELOW, ABOVE, BEYOND is a tour about the different sights in the cities. For example, Below is about the tombs of the saints and passages in the walls of Basilicas. Above is about the view from the tops of mountains and cathedrals. Beyond is the art, history, legends, and cultures side of Italy.
The brochure is designed with amazing images that capture the true beauty of Italy from different points of view. Each page talks about the different cities and what the tours are going to include. The page type, like the headers and date numbers, are colored with shades from the images and the suitcase pattern. A map of the city is included mapping out the city tour, with a suitcase illustration that marks the location of the hotels. There are also suitcase illustrations, that have a scannable VR codes on them, that show views of these locations using the virtual reality goggles.
